Case Study Essay Example | Topics and Well Written Essays - 1000 words - 2

Case Study - Essay ExampleTherefore to cope up with this problem, the company decided to expands its grocery by distributing beer in clubs, bars, restaurants and cafes. There has been a growing trend of health aw arness and Aitkins diet, people of Australia are becoming more conscious nearly the diet particularly related to food and beverages. Moreover, people are fol abjecting different kind of diet plans not to reduce the weight but to follow a good healthy body and their fitness in terms of physical appearance and personality. From the year 2000, people have started focusing on low carbohydrate products so businesses in the industry have started focusing towards low carbohydrate products. With this changing environment of market and changing of taste and preferences of consumer, The Fosters group has analyse that this should also be considered in the todays beer market because a large number of people drinks beer regularly. However, some are diet conscious and are always think ing about the disadvantages of drinking beer particularly because of high carbohydrates. This concept was first identified and capitalized in 1960s when Cooper launched a diet beer in the market. Bond Brewery then launched Swan Gold in 1980s. However, both these products were struggling with their diet beers in the market and were losing their market share. Finally both these brand stop selling the products in 1990s because of the continuous decline in the sales. The Foster group has already identified that the image of their premium beer in the mind of their consumers and customers from a long period. So with this advantage of brand equity, the Fosters has conducted research to identify the wants and desires of that particular segment who wants the low carbohydrate beer